Cadbury Wispa hot chocolate brings bubbles to operators

20/08/2013 - 08:06
Cadbury Wispa Hot Chocolate drink is bringing bubbles to operators this autumn, as it launches to the out of home market from September.

Available in a 850g catering tin, Wispa Hot Chocolate drink makes it quick and easy for operators to prepare a drink, simply by adding hot water – improving operational efficiency by creating a frothy top without the need for a milk frother.

In addition, to meet consumer demand for a sustainable offering, Wispa Hot Chocolate drink is Fairtrade certified.

The launch has been supported by a huge £2.7 million marketing investment, including TV advertising.

Zoe Williams, marketing manager for refreshment beverages at Mondelēz International, said: “Wispa Hot Chocolate drink brings a new, bubblier dimension to the instant hot chocolate market. With Cadbury the number one hot chocolate brand3, we think we’re in a great position to help to drive
incremental sales as we’ve already seen in retail.

“We’re aiming to capture younger consumers looking for the froth and bubbles they experience with their favourite coffee-shop hot chocolates, encouraging them to try a branded, high quality product that’s a delicious treat at any time of day.”

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