Big Al’s launches ‘Breakfast Matters’ campaign to support university caterers

Big Al’s launches ‘Breakfast Matters’ campaign to support university caterers.
16/08/2018 - 07:00
Big Al’s has announced a ‘Breakfast Matters’ campaign, which has been designed to support university caterers as they tap into the profitable morning hour.

Breakfast is the most important meal of the day amongst Millennials and Generation Z, and if skipped can negatively affect student’s focus and concentration levels. The NPD group predicted that breakfast visits would grow by +5.7 per cent in 2018 and a further +4.8 per cent in 2019, therefore presenting a prosperous opportunity for operators.

As part of the ‘Breakfast Matters’ campaign, Big Al’s aim to support operators promote the importance of breakfast for students and staff through the creation of ‘Back to University’ packs, which will be complete with POS for venues and digital assets and will encourage the implementation of breakfast events during Fresher’s Week.

Jessie McCarthy, Business Development Executive said: “We are thrilled to introduce this dedicated breakfast campaign for universities. The POS and digital assets in the pack are available to higher education caterers to help them stay on top of current trends and entice students to eat breakfast on campus rather than venturing on to the high-street, keeping spend in-house.

“Big Al’s will be on hand to support each universities’ campaign and the sales team can be there on the day to assist with sampling events, and engage with students to unlock each outlet’s profit potential.”

The first 20 universities to sign up will receive 40 free servings of Big Al’s Sausage Pattie, which was launched earlier in the year to assist operators in catering for the ever-growing breakfast market.

Made from fully-cooked pork, flame grilled and seasoned with sage, nutmeg and pepper for an authentic flavour, they can be ready to serve from frozen in less than a minute, in addition to being easily built into a simple on-the-go option for busy students or a more indulgent morning meal.

To sign up for a free ‘Back to University’ pack and be in with a chance of winning a sample of Sausage Patties, visit the Big Al's website at:

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